Unlike lists of ‘top 5 for Christmas’, in some ways these kinds of lists can give you a more honest idea about the kinds of things kids like. For starters the top 5 for different months of the year can be less influenced by advertising but more than that they often reflect pocket money/ holiday money spending. This kind of thing can give you a real insight into the kind of things children really want. What they spend their own money on can often be wildly different from the kinds of things they might ask Santa for.
So without further ado lets have a look at what toys/games etc. seem to be flying out this month:
5. Kites: There’s no doubt that this one is weather induced but who can blame them? The wind has been so strong it’s been blowing the door open all week (and it’s a heavy door), it’s definitely kite weather. Just today I’ve sold four large kites, one of them was a huge two handled stunt kite from Brookite, it’s actually got a warning on telling parents not to allow younger children to use it in case they take off (no I’m not joking). Given how windy it is at the moment I’m expecting to see children flying past any minute now.
4. Books: We’ve just had world book day, kids seem to be excited about their favourite authors again and I have to say books would be much higher on my list if I was just just counting interest, as there’s been a huge increase in the amount of kids just hanging out at the book section and browsing through what we’ve got. Electronic games haven’t beaten the appeal of a good story just yet.
3. Puzzles: Puzzles are pretty much a staple in Fun Junction with loads being bought for birthday presents. A lot of the time it’s one of the easiest ways to track down something featuring a favourite character but it’s also a popular gift for children just turning three as they move on from toddler toys and onto more advanced pre-schooler activities that stretch their skills and help with their development. I can vouch for this, I was really excited when both boys started doing puzzles, it was such a great thing to see their little brains getting powered up and developing motor skills and hand-eye coordination as they figured out where the pieces went and how to orientate them.
This isn’t to mention the 500 and 1000 piece puzzles we sell for grown ups which are becoming more and more popular in our Crieff shop (they already have a long-standing and loyal following through in Perth). With all this in mind I would expect puzzles to feature in the top 5 list of any month.
2. Top Model: Like puzzles Top Model is a staple, it’s a brilliant yet simple range of fashion-orientated colouring books (for want of a better word). You get a book full of pages which are blank but for a simple line drawing picture of a ‘model’ which children dress in clothes of their own design and then colour in. It’s been in our top 5 sellers list for years and to be honest it doesn’t seem to be showing any signs of shifting.
1. Lego Movie kits: Every now and again something toy related climbs into the public consciousness and if the company is lucky it’ll be for good reasons that lead to a massive level of awareness. The Lego Movie came out just a couple of weeks ago and it has just skyrocketed in public awareness. No advertising campaign could have done what this movie has done for Lego: it’s pushed Lego sales from a steady constant (high level) to something way beyond. We’re genuinely amazed at how much Lego is going this month but having watched the film with my boys a day or two after the premier I can safely say it’s simply too awesome a movie to disappear. I loved it and I’ve a feeling Logan will be after a bundle of Lego (and the DVD) when his birthday comes around in July (and I won’t have a problem with that at all).
This isn’t necessarily a list of my favourite toys, they’re just the biggest sellers I’ve noticed so far this month. That said I do like everything on the list and I’m pretty sure I’ll be requesting some Lego for my birthday next month. I’m expect that things will probably change a bit in the run up to Easter (20th April this year) as more and more people are starting to opt for an Easter gift which doesn’t feature too much chocolate. I’ll pop another ‘top 5 sellers this month’ in April and we can see how things have changed. I’d love to hear what other people think about the toys on this list and I’d really appreciate it if you would take a minute to share your views in the comments below. As always thanks for reading and don’t forget that you can subscribe to receive my blog posts straight to your inbox (new subscribers are awesome!), Cheers, John