As the great Dr. Cooper says ‘Don’t be silly, you love trains!’. All the staff at Fun Junction have train brain this week, we’re going to be doing something a bit different in the next few days in our Perth shop: Brio have lent us a ridiculously large collection of trains and accessories and we’ll be popping it all out in store for kids to have a play. It’s as simple as that, no charge, no pushy sales-pitch just pop your child down with the trains and let them enjoy.
I love the fact that one of the companies we deal with has put together such a genuine and enjoyable experience. They haven’t pushed a rake of cash into a traditional advertising campaign, instead they’ve made a toy range that they’re proud of and they’ve decided to let the general public decide for themselves if Brio trains are any good. As any parent with a child with a train fascination knows Brio is not the cheapest wooden railway system on the planet, in fact I don’t know of any wooden railway products that cost more. That said I’ve found through experience that you really do get what you pay for.
Every wooden railway system is compatible with one another (well every system I’ve come across anyway), there are some that come very close to Brio’s quality level (like BigJigs) and cost a little less and there are others that are a lot cheaper. There’s therefore nothing wrong with shopping around to get bits and pieces from all these different companies to get a nice mix of quality and lower budget. That said I think the great thing about the Brio play day is that it’ll give parents (myself included) a chance to see what a train set made entirely out of Brio-quality pieces will be like. Not only that but because the set gets passed around group to group, shop to shop around the country we’ll all get to see how they do in terms of general wear-and-tear.
This is what I love about this event, Brio isn’t forcing an agenda, they’re not pushing a new line by throwing a pile of adverts in the middle of your child’s favorite shows: instead they’re saying ‘Here, we made something that we think is pretty great but you have a play, you decide, is it worth the extra cost to get a train/a piece of track/a station/any other accessory made by us?’ There’s nothing for them to hide behind, if your child plays with the trains and doesn’t like them then no amount of advertising will change that, so Brio has to make sure that what your child is presented with is something pretty awesome. It’s a gamble and takes a lot of bottle for a toy company to do what Brio is doing, but based on my own experience of their products I can’t say I’m all that nervous for them, I think they’ll do just fine.
Have you come across any companies (toy or otherwise) who surprised you like this? Are some companies good enough to do away with traditional advertising or do you think that, without TV ads constantly reminding them, kids will just forget about a toy/brand? I’d also love to hear any experiences you’ve had with Brio (good or bad). As always thank you so much for stopping by, I’m one of these sad people that get’s a bit of a buzz from things like reader counts and comments so it’s always brilliant when someone stops by for a read and it’s even better if you leave a comment. If you’re in the Perth (Scotland) area then pop along to our shop on the 15th, 16th or 17th of May to join in the fun (they’re open from 9:15am till 5;15pm, Cheers, John
UPDATE: Please note our Brio play day has passed but we have every intention of hosting another one soon 🙂