We are what we do

SCH SM Boss Smurf (W)“Papa smurf has really taken his CES (Chief Executive Smurf) job to heart, round the office the smurfs have started calling him ‘Alan Smurfer’ (though none of them say it to his face, they don’t want to be told ‘you’re smurfered’).”

I write product descriptions, it’s not my only job (not by a long shot) but some days it takes up most of my work hours. Recently I had a couple of pretty mammoth sessions and as I got more tired I unintentionally got a bit more creative (as you can see above). With this in mind I’d like to share some of my favourite product descriptions that I’ve written in the past few days.


schleich dragon hunter gremlin ankylosaurusSchleich, Dragon Hunter

“If you threw a Gremlin, Battle-cat from He-Man, a dragon and an Ankylosaurus in a blender…well you’d have a broken blender for starters…but if they somehow converged into one creature then THIS would be it (and if you don’t get the references in this sentence we now feel very old).” You can buy him here.


Sometimes you look at a group of linked toys and a story just emerges spontaneously. That’s what happened with business Smurfs. It started with ‘Marketing Smurf’:

SCH SM Marketing Smurf (W)Schleich, Marketing Smurf

“Last month’s smurf numbers are smurfing smurfable, if we keep up the smurfle media campeign and really push our bricks and mortar smurfs we’ll be in for a smurfer of a year!”

But once he was on-board the others all seemed to find their own place in the office, next came ‘Accountant Smurf’:

schleich accountant smurf figurineSchleich, Accountant Smurf

“We’re going to have to switch to generic coffee in the break room if we want to get our smurfspenditure down to smurfable levels but I don’t want to be the one to tell lazy smurf, it’s the only thing that smurfs him smurfing.”

After these I wrote Alan Smurfer or ‘Boss Smurf’ up (you can see his description above) and couldn’t help but feel that the middle management in this place would feel a little strained. This is where Manager Smurfette stepped in:

schleich smurfette manager figure figurineSchleich, Manager Smurfette

Smurfette is at her smurf’s end, why did she ever agree to manage this team of smurfless smurfs? The CES (Chief Operating Smurf) is demanding increased performance, while the accountant keeps smurferring on about lazy smurf’s coffee consumption, and the marketing team keeps telling her “It’s all smurf! We’re building smurfial media presence’ but that doesn’t translate into cold, hard smurf!


jack-reusen-cover-front2There are a heap more product descriptions but I don’t want this post to run on and on. Before I finish up I thought I’d do a wee plug. I’ve written a story book for children aged five and up (and for reading age of six or seven and up) called ‘Jack Reusen and the Fey Flame.’ It’s part one of a series and we’ve got a fully fledged website (and blog) about the book and the characters, if you find your way over there I’ll be very grateful. The kindle edition is out now, click here for a list of links for purchase in different countries.

As always thanks for reading, I feel like it’s important to be creative wherever you can and I hope you enjoyed a few of my wee sparks of creativity. How do you express yourself in your workplace? Do you find it easy to let your creative side out for a spin or do you feel as though you have to curb it until you get home? I would love to hear your own experiences in the comments below or even over on Twitter, Cheers, John

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3 comments on “We are what we do

  1. ksbeth says:

    how wonderful that you wrote this john, i have a children’s book up my sleeve…

    Like

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