Just found this post on global toy news. has successfully dredged up a nightmare of dolls-gone-by into the open: Edison’s phonograph doll. Released in 1890 this doll came with tiny records prepared with spoken passages for your dolly to ‘say’. I have to say I have never heard a creepier rendition of ‘Now I lay me down to sleep’ in my life. What’s more is that this doll (according to Gottlieb) cost the equivalent of what would be $250 (just over £160) today.
This made me wonder about the many, many higher priced toys on the market that end up as cultural oddities in later years. Things like Kota the ride on dinosaur by Playskool, which was pegged as the ‘next big thing’ about three or four years ago but which simply disappeared. If I remember right (and we never stocked it so don’t quote me on this) but as awesome as Kota is I’m sure he was priced at nearly £300 when he first came out in the UK. In terms of functionality and the potential time a child will play with it until it becomes boring, then even at £150 this toy is alarmingly pricey, given that it’s basically a ride-on Furbie.
Perhaps toy buying has changed though; in demographic terms I think you’d be hard-pushed to guess at how much an individual might spend on toys for their kids. Obviously those earning more can afford to spend more but to be honest that’s not what you see.
In many ways it seems to have a lot more to do with the type of childhood the parent had, their aspirations for their own children, and the type of relationship they have with their child. Throw into the mix the cacophony of different child-rearing philosophies regarding how much, or how little, play a child should participate in and it becomes anyone’s guess as to how much a parent will be spending on toys.
I’m not going to try and put ballpark figures down here, nor would I want to point out what different parents spend in the shop (it’s hardly for me to say) but I will point out that working in a toy shop can blow your expectations out of the water when it comes to how you think different people spend their money.
That said I’m amazed that anyone ever bought one of Edison’s dolls. Whether it’s the slightly skewed, vacant stare, or what looks like a pair of fangs (image at the start of this post is Edison’s doll), this doll seems designed to haunt your dreams. The soulless squeal of it’s voice is especially disturbing as it begs for God to watch over it. Enjoy your nightmares:
Oh and if you need cheered up don’t forget to pop along to www.jackreusen.co.uk to find out about Jack and his adventures with his friend Thea (a girl who turns into a polar bear) in a world of magic and mystery (books aimed at children aged from six years to adult).