We are what we do

SCH SM Boss Smurf (W)“Papa smurf has really taken his CES (Chief Executive Smurf) job to heart, round the office the smurfs have started calling him ‘Alan Smurfer’ (though none of them say it to his face, they don’t want to be told ‘you’re smurfered’).”

I write product descriptions, it’s not my only job (not by a long shot) but some days it takes up most of my work hours. Recently I had a couple of pretty mammoth sessions and as I got more tired I unintentionally got a bit more creative (as you can see above). With this in mind I’d like to share some of my favourite product descriptions that I’ve written in the past few days.


schleich dragon hunter gremlin ankylosaurusSchleich, Dragon Hunter

“If you threw a Gremlin, Battle-cat from He-Man, a dragon and an Ankylosaurus in a blender…well you’d have a broken blender for starters…but if they somehow converged into one creature then THIS would be it (and if you don’t get the references in this sentence we now feel very old).” You can buy him here.


Sometimes you look at a group of linked toys and a story just emerges spontaneously. That’s what happened with business Smurfs. It started with ‘Marketing Smurf’:

SCH SM Marketing Smurf (W)Schleich, Marketing Smurf

“Last month’s smurf numbers are smurfing smurfable, if we keep up the smurfle media campeign and really push our bricks and mortar smurfs we’ll be in for a smurfer of a year!”

But once he was on-board the others all seemed to find their own place in the office, next came ‘Accountant Smurf’:

schleich accountant smurf figurineSchleich, Accountant Smurf

“We’re going to have to switch to generic coffee in the break room if we want to get our smurfspenditure down to smurfable levels but I don’t want to be the one to tell lazy smurf, it’s the only thing that smurfs him smurfing.”

After these I wrote Alan Smurfer or ‘Boss Smurf’ up (you can see his description above) and couldn’t help but feel that the middle management in this place would feel a little strained. This is where Manager Smurfette stepped in:

schleich smurfette manager figure figurineSchleich, Manager Smurfette

Smurfette is at her smurf’s end, why did she ever agree to manage this team of smurfless smurfs? The CES (Chief Operating Smurf) is demanding increased performance, while the accountant keeps smurferring on about lazy smurf’s coffee consumption, and the marketing team keeps telling her “It’s all smurf! We’re building smurfial media presence’ but that doesn’t translate into cold, hard smurf!


jack-reusen-cover-front2There are a heap more product descriptions but I don’t want this post to run on and on. Before I finish up I thought I’d do a wee plug. I’ve written a story book for children aged five and up (and for reading age of six or seven and up) called ‘Jack Reusen and the Fey Flame.’ It’s part one of a series and we’ve got a fully fledged website (and blog) about the book and the characters, if you find your way over there I’ll be very grateful. The kindle edition is out now, click here for a list of links for purchase in different countries.

As always thanks for reading, I feel like it’s important to be creative wherever you can and I hope you enjoyed a few of my wee sparks of creativity. How do you express yourself in your workplace? Do you find it easy to let your creative side out for a spin or do you feel as though you have to curb it until you get home? I would love to hear your own experiences in the comments below or even over on Twitter, Cheers, John

The solution to annoying blind bags? More blind bags?

LEGO-Guess-How-ManyBlind bags are a little ridiculous, I’ve discussed this before and just yesterday ‘oglemylego’ decided to share that post over on reddit (among other places). As a result my blog has had another moment of fame (my last bit of reddit fame was for my post on kraggling). This little flash of fame is probably my biggest yet, apparently there are literally thousands of you reading today, which is just brilliant, thank you.

Now back to blind bags, I had expected the thread over on reddit to contain a lot of defence of blind bags, given that the Lego community over there are adults who are likely to notice the cost a little less than a child scraping pocket money change together after getting a little over-zealous in the sweet shop. However, it would seem that even adult Lego collectors, on the whole, don’t like throwing their money around blindly either.

So what’s the solution? Could we get away with a small viewing window which retains mystery but makes it easier to figure out what you’re getting (a great suggestion from ‘tobiariah’)? or is there another option.

Given that Lego is clearly wanting to keep the blind bag earning potential I doubt we’ll get them to change the dynamic all that much, so how about a compromise: Lego bit bags. A bit bag would contain a piece, or a few pieces that you just wouldn’t get in any regular set. It could contain things like an unusual door, some space-themed wheels, a superhero head, a collection of cool accessories, etc. etc.

Overall this could satisfy Lego’s apparent need to create a blind product, whilst keeping the cost down to an actual manageable level for a kid with pocket-money to spend. Also it would be more in keeping with Lego’s ‘master-builder’ ethos that it’s been promoting through the Lego movie.

Alternatively, legend tells that many many years ago, in toy shops throughout the land, Lego was sold in individual piece form. Our modern supermarkets would baulk at the idea of loose Lego lying around their stores but independents and toys specialists could happily display big collection cases. Seems a much fairer way to appeal to pocket-money trade than asking kids (and adults) to blindly hand over their cash.

As always I welcome any thoughts you guys might have on this in the comments section below and if you fancy keeping up with me over on twitter I’ll be very happy to see you over there. Thanks for reading (and welcome to my blog to all the redditors), Cheers, John

Everything’s more exciting when you whisper

treasure-chest‘Shhh keep really quiet and come and see this!’ Even if you’re just getting your kids to head through and eat their tea, somehow it just gets so much more interesting when you treat it like a big secret.

You can’t do this too often or it loses its magic. You also have to make sure that the ‘secret’ is actually something special or your kids are just going to think you’re nuts (‘shh look, I found a chair!!!’). However, this little trick is a handy thing to keep in your back pocket for times when your kids just aren’t doing what you ask. For example, if you get creative with what dinner looks like then you can sneak them to the dinner table and show them the crazy culinary creation.

Whatever you choose to do you get to take them on an adventure. Everything gets more interesting and it’s never a bad thing to look like a guide in the eyes of your children. A lot of the time as a parent your position of authority takes a ‘bossy’ or even ‘disciplinary’ tone. There are times when this is unavoidable and even necessary but being a guide offers parents a chance to retain authority whilst removing feelings of conflict.

Playing at being a ‘guide’ can offer a welcome break from having to be ‘the boss’, whilst at the same time managing to stay in charge. You definitely shouldn’t over-use it but every now and then it’s nice to not be the bad guy when getting your kids to eat their tea, head to bed, or even do their homework.

Have you ever used something similar to this to get your kids on-board with something that ordinarily causes conflict? How well does it work for you? Do you have other tricks that allow you to stay in control without having to be ‘the boss’? As always, I welcome any comments/suggestions, feel free to comment below and you can catch me over on twitter any time by following this link. Thanks for reading, Cheers, John

Everything you know will change!

the knock crieff den wooden structures forestIt gets pretty repetitive hearing people tell you that having children makes you look at the world around you in a different way, to be honest this is so well recognised that it’s hardly worth saying. However, one thing you don’t expect is for your children to change the way you look at the town you live in. For those of you who don’t know, I live in a medium sized town in Perthshire, in Scotland, called Crieff.

Having kids has made this whole familiar town change before my eyes. It’s not so much seeing the town through the eyes of a child, I’ve lived here since I was seven years old (with a break of about four years when I left for Uni) so I’ve already seen it through the eyes of a child and an adolescent. I don’t think any teenager is able to find redeeming qualities in the place they grew up, to be honest when I was that age I never wanted to see the place again. I think the main difference in the way I look at Crieff now is that things that I’ve grown accustomed to are surprisingly exciting to my kids, whilst things that I find unusual and different sometimes have no effect on them. And then there’s little things that surprise and entertain us all.

Not all that long ago I started using the hashtag #awesomecrieff on Twitter to highlight things that I was doing with the kids or things that just stood out as highlights of Crieff. Trust me the teenaged John would have been shocked and appalled that I could ever find anything ‘awesome’ about this little town. Nonetheless, the more time I spend looking for positive things about this little place the easier it’s becoming for me to find them.

Mole's house Lady Mary's walk Crieff PerthshireThe first thing that comes to mind is the creativity and slight rebelliousness of the people that live here. I’ve posted about ‘Mole’s House’ before (a tree which has been customised and decorated to provide a perfect home for ‘Mole’ down in Crieff’s Lady Mary’s Walk). However, this is by no means the full extent of creativity to be found, I’ve lost count of the amount of small dens that we’ve found in various wooded areas around the town, but by far the most impressive so far is one that Hazel and the boys found up the Knock (the name given to the big hill upon which a large portion of Crieff is built). Apparently there was room for the three of them to sit in the den’s provided seating fairly comfortably (you can find a picture at the start of this post). There’s no way of knowing who creates these little houses but this one really stands out, so far they win the prize of Crieff’s best den (I’m not sure what the prize is but whatever it is they win it).

wpid-imag0578_1.jpgThere’s plenty of ‘official’ creativity to come across too, we’ve had June McEwen’s Highland Cow installation (now replaced by a Highland Calf) which the boys liked to pretend was going to charge after us when we passed it on our way home from the shops (was always a good way to hurry them home anyway). The cow is only June’s most recent addition, she also provided the driving force behind the ‘Crieff Arts Festival’ which was on last week, and a number of years ago she also painted some bustling barflies on the boarded up windows of an old pub at the far end of the high street, the boys were intrigued by these strange characters but probably (thankfully) didn’t get what they were all up to. We have a whole host of local artists in Crieff but along with June one of our art institutions has to be Pedro, who is an artist/photographer/caricaturist who often turns up at local events and draws caricatures of kids and adults (we’ve even seen him up at Crieff Hydro a couple of times).

wpid-imag0615.jpgIt’s probably part of being a parent that you start looking for things that will entertain your children, some of the things scattered around our little town might not have stood out to the boys if Hazel and I didn’t spot them first and the same goes the other way. Maybe the transformation in the way I look at things now comes from not just looking at what the world has to offer me (as I think we all do as children, to an extent) but what it has to offer my children. This occurs through almost everything I do but it’s perhaps most unusual and most noticeable when this ‘parent’s eye’ is aimed at the domestic, the familiar and the everyday of the town where I grew up.

Have you had any familiar places change before your eyes since becoming a parent? Is there anything you miss from before you developed ‘parent eyes’? (e.g. seeing a fancy restaurant and not immediately imagining restless children and temper tantrums, or looking into a lovely open fireplace, watching the flames dance and the logs glow and not thinking ‘Oh my God! Hazard! Where’s the fire-guard? Dow we even need a fire on?’) As always comments are more than welcome and I love to catch up with anyone who reads my blog over on twitter. Thanks for reading, Cheers, John

Skully and the story fire

wpid-imag0603_burst002_1.jpgIf you’re looking for a good way to get inside your kids minds then you’d be hard pushed to find something as good as story-telling. Just sit them down and tell them a story (it honestly doesn’t have to be great) then once your turn is over pass the story-telling duties on to your child. It’s amazing to hear some of the things they come out with, whilst listening to just one story develop you can see the beginnings of a witty sense of humor whilst at the same time get an idea of what their worst fears are/might be rooted in.

I don’t do this every night with the boys or anything but it’s good to throw it in on a night where everyone’s kind of been doing their own thing (TV/games/solitary play/housework). You just put a half hour to an hour to one side and use storytelling as a means of touching base and feeling connected and listened to.

wpid-imag0605_burst006_1.jpgThere’s of course the issue of siblings interrupting with their own ideas of what should happen with each others’ stories and this is where I bring in props. Typically we use the ‘story fire’, this is a simple little battery powered fire that Logan got in a Playmobil  caveman set. The great thing about this one is that the fire starts to dim on a timer so you can limit how long each turn takes to save siblings getting bored, plus it puts a fire under your butt to get something good out quick. (You could of course use a large egg timer or something similar to provide the same effect as the ‘story fire’)

Another prop we use is ‘Skully’ (no connection to the X Files), the difference with Skully is that he can talk, so the boys can experiment with voices and make him into a narrator-type-character or simply use him as a participant in their story-telling. Skully has developed into a character who likes to talk about ‘spooky stuff’ (which gives me a wee insight into what makes my boys scared) and he also likes to add comic elements to a story.

I’ll admit that I contributed to this persona but it’s really fun to see the boys experimenting with humour, and especially fun watching them attempt to emulate some of the darker humour that Skully sometimes demonstrates when he’s helping me tell the story.

Have any of you experimented with story telling as a means of getting kids talking and expressing their thoughts/fears/sense of humour? I’ve found the story fire and Skully to be great ways of letting my kids feel heard and giving us all a chance to be creative and have some fun together. Have you come across any other ways to help kids feel heard? As always I welcome any comments you have and don’t forget you can keep up with this blog (or just chat about toys) by popping over to twitter and following me there, thanks for reading, Cheers, John

A Storm a Brewing!

wpid-imag0049_burst010_1.jpgOutside right now there is literally a storm brewing but I thought I’d talk about how absolutely nuts the emotions of a toddler/pre-schooler can be. As a parent I’ve already gone through this stage once and I’m also currently smack-dab in the middle of it with my youngest. The thing that really amazes me is how striking some of the emotional developments can be that happen at this time in a child’s life.

Is this intensity of emotion simply a hormonal thing or is there something more to it? On top of this is it really such a bad thing when you also get sways into the extremes of more positive emotions? For example, mid-play they hurt themselves in a way that would have an adult swearing quite colourfully but because they’re being happy-go-lucky at this exact moment they bravely brush it off and just get on with things.

There’s a depth of emotion there and a broadening of their emotional range that you don’t see in any other group of people other than teenagers (and perhaps artists).

Pretend play with a pre-schooler can be an immersive and surprising experience, watching them demonstrate at one moment a gentleness of character and at the next a boldness of spirit that allows them to challenge their fears/ an authority figure in order to get the right thing done. Children at this age can have a fairly unremarkable vocabulary but they make up for this in droves with dynamic, evolving personalities and an unmatchable range of emotions.

Thaaars a storm a brewin’ in that thar little person!

What are your experiences of a pre-schooler’s emotional character? Is there anything that’s just surprised you as you watched it unfold? I remember playing knights and castles with Logan years ago and popping in some elements into the game that subtly showed discrimination in action when an Ork toy was unfairly treated by ‘brave’ knights. After a tiny (and I mean tiny) bit of thought a giant pre-schooler joined the game and smashed the knights away to keep the Ork safe from harm. Ever since then ‘Ork’ has been a gentle giant, protecting castles (and occasionally boys with nightmares) from harm. The emotional understanding of a pre-schooler should never be underestimated, they pick up on an awful lot!

As always thanks for reading and feel free to share pre-schooler surprise stories below in the comments. I’ve recently started work on a book about childhood, toys and how play shapes the adults we become so I welcome any anecdotes etc. that I could pass on in the book (though if you’d rather they weren’t in the book let me know and I’ll be sure to avoid referencing them). All the best, John

Getting outside with science: can it build momentum of interest?

stick insect science education biology entomolgyFun Junction currently has a bug infestation…but, you know, the good kind: ‘Insect Lore’ recently sent us two lovely new stick insects. This builds on our population of Fun Junction pets which, up till now, consisted solely of some aqua dragons. We have Barbara and Fetch (get it ‘Fetch the stick insect’, you can thank one of our facebook likers for that wee pun).

We had Barbara and Fetch along at our stall at Perth’s garden and outdoors show last weekend and it gave us a chance to show off all the fun sciency stuff kids can do outdoors without even realising they’re doing any sciency stuff (does that make sense as a sentence? It sounded right in my head). Getting kids into science and helping them to feel comfortable about asking questions about the world around them is vital, both for parents and educators, but there’s a tricky issue when it comes to maintaining interest.

really gross scienceThere’s a rising realisation at the moment that a lot of girls are not engaging with science after a certain age. When we try to understand why this is happening, we have to consider the host of social stages that girls are going through (not to say that boys don’t experience their own, just as affective, stages). These social changes are thinning the numbers slowly and surely all the way through primary school, high school and on into adult life. Surely anything that increases interest at a young age is likely to provide that smidgen more momentum to help girls stay interested as they mature.

There are of course a host of other issues to tackle, possibly most pressing being the cultural idea that maths and science are for boys. However, I could easily get bogged down in discussing this so just for this post I just want to look at ways of building a level of interest with some real momentum, in the hopes that the children that experience it start to think of themselves as scientists from a very early age.

pop up Port-a-Bug bug enclosure catcher biology science toy children resourceThis is where outdoor engagement with wildlife can be helpful. Children can monitor the quantity of wildlife and the behaviour of that wildlife throughout the year, developing an emotional investment in what can only be regarded as scientific research (albeit on a fairly small scale). This can be as simple as setting yoghurt tub traps under a hedge and noting what you find. When you add some educational aides to the mix it makes it even easier to get kids interested; this can range from bug catchers that let them see the mini-beasts they encounter up-close and personal, all the way to insect habitats in your home or classroom which allow children to observe insect behaviour throughout the day.

In terms of the kinds of toys Insect Lore has put together they offer loads of educational aides which are functional whilst managing to remain entertaining and different. Every one of their products draws children in to find out more about the living world around them and on top of this the sets have a bright cheerful feel that can sometimes be so sadly absent from educational toys (especially science-related toys). The simplest way to tell you about what they provide is with a quick run-down (I’ll throw in some mentions for some other companies along the way too):

Insect lore Creature Peeper biology entomology children toy resource classroomNavir Bug Viewer biology entomolgy children toy resourceJars and magnification: There’s something really startling about seeing what an insect (any insect) really looks like. Give a child a magnifying glass and an insect and you’re basically sending them into an alien encounter. The physicality and behaviour of insects is so different to our own that children (and most adults too to be honest) can’t help but be enthralled by what they see (just look at Rose-Lynn Fisher’s ‘Bee’ to see what I mean). At Fun Junction we stock a heap of magnifying bug jars (by Insect Lore and Navir, among others) that vary in size and functionality from mini jars that can fit in a pocket, to large display jars with multiple-angle magnifying viewing windows). Insects just won’t look the same to a child again.

insect lore Living_Twig indian stick insect biology entomology children toy resource classroominsect lore Live_Butterfly_Garden biology entomology children toy resource classroomStick insects and butterflies: This next collection pushes things to a different stage of commitment. With bug jars you’re typically responsible for an insect for at the most a few minutes. However, with a butterfly or stick insect pack you’re watching insects develop from an egg to a full-blown adult. This process can take a few weeks (as is the case for butterflies) or it can mean as much as a couple of years of care and attention (a stick-insect’s life-span). Along with the extra responsibility there comes the advantage of being able to show children the entire life cycle of a creature in real time. For those who think the end of a stick insect’s life-cycle might be a bit difficult for a child to take the release of a net-full of butterflies may be a much more attractive option (I know my eldest wouldn’t cope too well with the death of a pet at this stage, he’s only 5 just now).

navir_Optic_Wonder biology entomology children toy resource classroomOther resources: Insect Lore also makes a range of other resources that can help children to understand insects and insect behaviour. This includes life-cycle figures, butterfly feeders, bug’s-eye-view goggles and many other things to use for display and play which allow children to feel connected with studying insects.

These are just a few products that can help develop a momentum of interest in science in children (I’ve set up the images so that clicking on them takes you to the product page where you can find out more). There are heaps more science toys that we stock at Fun Junction and I’ll definitely talk about science toys again in future. Are there any ways that educators or parents have found of sparking that kind of interest? I’ve already mentioned yoghurt tub traps (you dig a hole, put in a fairly large plastic yoghurt tub which makes it harder for insects to climb back out, and then you come back the next day to see what insects have fallen into the trap), but are there any other home-made methods you know of to help kids get in touch with the natural world around them? As always I love to hear from you and if you fancy catching up with me on twitter you can get me here. Thanks for reading, all the best, John

When the Trains Take Over (Brio play days)

sheldon trainsAs the great Dr. Cooper says ‘Don’t be silly, you love trains!’. All the staff at Fun Junction have train brain this week, we’re going to be doing something a bit different in the next few days in our Perth shop: Brio have lent us a ridiculously large collection of trains and accessories and we’ll be popping it all out in store for kids to have a play. It’s as simple as that, no charge, no pushy sales-pitch just pop your child down with the trains and let them enjoy.

Freight Battery Engine (by Brio) Sturdy battery powered freight train can pull surprisingly well on just one AA battery.

Freight Battery Engine (by Brio) Sturdy battery powered freight train can pull surprisingly well on just one AA battery.

I love the fact that one of the companies we deal with has put together such a genuine and enjoyable experience. They haven’t pushed a rake of cash into a traditional advertising campaign, instead they’ve made a toy range that they’re proud of and they’ve decided to let the general public decide for themselves if Brio trains are any good. As any parent with a child with a train fascination knows Brio is not the cheapest wooden railway system on the planet, in fact I don’t know of any wooden railway products that cost more. That said I’ve found through experience that you really do get what you pay for.

Switching tracks with signal box and signal master. Add extra fuel to the imagination: what will you do with a runaway train!!???

Switching tracks with signal box and signal master. Add extra fuel to the imagination: what will you do with a runaway train!!???

Every wooden railway system is compatible with one another (well every system I’ve come across anyway), there are some that come very close to Brio’s quality level (like BigJigs) and cost a little less and there are others that are a lot cheaper. There’s therefore nothing wrong with shopping around to get bits and pieces from all these different companies to get a nice mix of quality and lower budget. That said I think the great thing about the Brio play day is that it’ll give parents (myself included) a chance to see what a train set made entirely out of Brio-quality pieces will be like. Not only that but because the set gets passed around group to group, shop to shop around the country we’ll all get to see how they do in terms of general wear-and-tear.

brio railwy uk fun junction toy shop scotland perth crieff perthshire

One of the only wooden railway trains that you’ll find that can take passengers, with spaces for two drivers and three passengers (Brio figures), you can get one here.

This is what I love about this event, Brio isn’t forcing an agenda, they’re not pushing a new line by throwing a pile of adverts in the middle of your child’s favorite shows: instead they’re saying ‘Here, we made something that we think is pretty great but you have a play, you decide, is it worth the extra cost to get a train/a piece of track/a station/any other accessory made by us?’ There’s nothing for them to hide behind, if your child plays with the trains and doesn’t like them then no amount of advertising will change that, so Brio has to make sure that what your child is presented with is something pretty awesome. It’s a gamble and takes a lot of bottle for a toy company to do what Brio is doing, but based on my own experience of their products I can’t say I’m all that nervous for them, I think they’ll do just fine.

Have you come across any companies (toy or otherwise) who surprised you like this? Are some companies good enough to do away with traditional advertising or do you think that, without TV ads constantly reminding them, kids will just forget about a toy/brand? I’d also love to hear any experiences you’ve had with Brio (good or bad). As always thank you so much for stopping by, I’m one of these sad people that get’s a bit of a buzz from things like reader counts and comments so it’s always brilliant when someone stops by for a read and it’s even better if you leave a comment. If you’re in the Perth (Scotland) area then pop along to our shop on the 15th, 16th or 17th of May to join in the fun (they’re open from 9:15am till 5;15pm, Cheers, John

UPDATE: Please note our Brio play day has passed but we have every intention of hosting another one soon 🙂

Toy Awesomeness Part 3: Good Branding

hobbit games workshop escape from goblin townHow to make a great toy part 3: Good Branding

As I explained in my last ‘Toy Awesomeness’ post, just because a particular character is ‘in’ just now doesn’t mean it’ll still be popular with kids in six months time. That said, if you pick a tried-and-tested character (think Disney for starters) to hitch your wagon to, the hazards of the whims of children may effect you far less.

hulk avengers legoAs westerners we’re almost born knowing about Mickey Mouse, Winnie the Pooh, Superman, Batman, Hulk, Snow White, etc., they’ve become more than simply characters; they’ve been appropriated as cultural symbols, for want of a better word they are the ‘gods’, ‘goddesses’ and ‘demi-gods’ of our culture. The companies responsible for these kinds of character are fully aware of their clout though, so matching with one of these brands may be expensive/difficult.

That said there are lesser known ‘icons’ who nonetheless seem unable to do wrong such as ‘Bob The Builder’, ‘Thomas the Tank Engine’, ‘Postman Pat’ etc. Their popularity does ebb and flow more than we see from the true ‘gods’ of the toy shelf but children will still be more willing to chose a toy if it has a character they recognise on it.

For example if Wow toys were (hypothetically) to produce a Postman Pat van I’m almost certain it would outsell all of their other sets. Speaking as a parent I would pick something like that because I trust the quality of Wow and I also identify with the character of Postman Pat.

That said character placement can often look a bit tacked-on, almost as though the company thought their product was slightly sub-standard. In cases like this, instead of fixing the problems with their toy a manufacturer pays for some licensing and sticks a picture of a popular character on it to push sales. There are so many of this kind of toy out there that I hardly feel the need to name and shame, they know who they are.

turtle lair by Lego

The Lego Turtle Lair is available from Fun Junction

lord of the rings riskThe brand and toy combo also has to make sense otherwise kids will just be perplexed (and they won’t want it). Branding and timelessness (quality) have to go hand in hand for it to work or you get stuck with a bit of rubbish with a character your child barely recognises stuck on it. When branding is done right though it can be incredible. Here are some examples of branding done right: Games Workshop’s ‘Hobbit’ set, ‘Lord of The Rings’ Risk, and Lego’s ‘Teenage Mutant Hero Turtles: Turtle Lair’.

The Kragle kills dreams! (Stop gluing Lego together!)

gluing lego toys together kragl cragle kragel cragl cragelLEGO MOVIE SPOILER ALERT! The Lego movie features a terrifying menace called ‘the Kragle’ (or as we might know it ‘krazy glue’), which President/Lord Business intends to use to glue all the people, things, and places in the lego world together, so that they’ll never be able to be anything different. Hopefully, for the majority of people, the notion of gluing Lego pieces together will sound insane or at least abhorrent but I’m sorry to report that it isn’t just an idea cooked up by the writers of the Lego movie. The Kragle is real! There really are parents in this world who super-glue Lego pieces together. I’ve met them and they don’t even realise that they’re doing anything wrong.

a picture of a packet of glueI’m sad to say that on more than one occasion I’ve had a customer in the shop who buys a lego set and then, as if it’s the most ordinary thing in the world, says “Oh yeh, better not forget, can I have a tube of super-glue as well, I don’t want to have to build this twice.” Inside my head all you can hear are screams, as I ring the glue up it feels like a small part of me dies. Luckily this has happened perhaps four times in the eight or so years that I’ve worked at Fun Junction but to be honest this is four times too many. This madness has to stop!

Lego kits, of course, come with instructions and the vast majority of kids want to open the box and build what they see in the picture. However, I would estimate that maybe 5% of the time I spent playing with Lego as a kid consisted of following the instructions. Once you’ve built your model and the novelty of the pictured toy wears off you break it up and build something else. I know I’m not alone here, that’s what my friends did and it’s what Logan does with his Lego now. Of course it’s great to have a space station to play with but how much more awesome is it when it gets overrun with pirates and sharks and they add their own touches?

weaponised ice cream truck legoThere are countless ways to stimulate creativity in children, Lego is arguably just a small part of that but it’s also one of the simplest forms of expression to master. For some kids Lego is the means by which they gain control of their world, it allows them to test out ideas and play around with concepts without first having to acquire a skill like drawing or writing. For me it was my first venture into unbounded creativity, I was too young for my writing or my drawing ability to be able to fully express the ideas I was trying to get out. Those little blocks helped me to make something that lived only inside my head into something I could see, touch, and importantly play with.

Raphael Lego figure teenage mutant ninja hero turtles

Turtle lair available from fun junction

hulk avengers legoWhen you glue Lego pieces together you are tying your child’s hands, you’re closing off a form of expression that could let you see inside their head and get a glimpse at the way their mind works at an age where even their words might not be able to show you these kinds of things. Please, I beg you, put the glue away. Initially your child might get upset that their scene from the Hobbit is in pieces but given time they may decide to make a Hobbit, Avengers, Teenage Mutant Ninja Turtles lair where Raphael, Hulk and Thorin Oakenshield can kick back and watch a magic show put on by Mia from Lego ‘Friends’.

thorin oakenshield hobbit legoMia Lego friends magic macigian setDon’t be that parent, don’t chose convenience and tidiness over your child’s development. If you leave them to it, during those times when you can steal five minutes of your day to sit on the floor and play with them you might be surprised at how much more fun you have together when you take the breaks off your imagination and just get lost in it.

Do any of you guys glue Lego together? Do you think I’ve been too harsh here? Is there ever a place for glued-together Lego? On a lighter note, what kind of crazy Lego creations did you put together as a child? I’d love to hear from you (and if you’ve still got pictures of your crazy creations that’s even better). As always I’m really glad you decided to stop by my blog and if you’ve enjoyed this post then click here to see more posts about the underbelly of play. Also don’t forget to follow me on twitter to catch up on toy news or just have a blether. All the best, John

AMENDMENT 28th MARCH: It’s been pointed out over on Reddit that kragling is quite common in the production of Lego displays. I completely understand the usefulness of it in cases like this but when Lego’s being used as a child’s toy/play thing I can only see kragling as taking something brilliant away from the play experience. Join in the Reddit conversation over here.

2ND AMENDMENT (nothing to do with gun control :P) 7th MAY: If you’d like to see a brilliant run-down and analysis of the nature of the Lego movie then pop on over to The L Palmer Chronicles (where Laura was kind enough to give a wee shout out to this article 🙂 )

3rd AMENDMENT (4th Aug 14) There’s a chance you’ve just arrived here from Puck Daddy)‘s hockey post (‘Everything is awesome about Frederik Andersen’s LEGO Ducks mask‘). I’m not a big follower of hockey myself but I felt I should give him a wee shout-out.

20150827135346492_0001ONE LAST THING: I also write children’s books. Currently I’m working on a fantasy series about a boy called Jack who accidentally tears holes between his world and a magical one called ‘Fey’. In the process he lets a host of weird creatures through, along with a girl who can turn into a polar bear. Jack sees it as his job to help the girl home and undo the damage he has done but more sinister forces are interested in Jack’s world too. Please take a look at the official site if you have the time (thanks in advance for popping over).