Blind bags are a little ridiculous, I’ve discussed this before and just yesterday ‘oglemylego’ decided to share that post over on reddit (among other places). As a result my blog has had another moment of fame (my last bit of reddit fame was for my post on kraggling). This little flash of fame is probably my biggest yet, apparently there are literally thousands of you reading today, which is just brilliant, thank you.
Now back to blind bags, I had expected the thread over on reddit to contain a lot of defence of blind bags, given that the Lego community over there are adults who are likely to notice the cost a little less than a child scraping pocket money change together after getting a little over-zealous in the sweet shop. However, it would seem that even adult Lego collectors, on the whole, don’t like throwing their money around blindly either.
So what’s the solution? Could we get away with a small viewing window which retains mystery but makes it easier to figure out what you’re getting (a great suggestion from ‘tobiariah’)? or is there another option.
Given that Lego is clearly wanting to keep the blind bag earning potential I doubt we’ll get them to change the dynamic all that much, so how about a compromise: Lego bit bags. A bit bag would contain a piece, or a few pieces that you just wouldn’t get in any regular set. It could contain things like an unusual door, some space-themed wheels, a superhero head, a collection of cool accessories, etc. etc.
Overall this could satisfy Lego’s apparent need to create a blind product, whilst keeping the cost down to an actual manageable level for a kid with pocket-money to spend. Also it would be more in keeping with Lego’s ‘master-builder’ ethos that it’s been promoting through the Lego movie.
Alternatively, legend tells that many many years ago, in toy shops throughout the land, Lego was sold in individual piece form. Our modern supermarkets would baulk at the idea of loose Lego lying around their stores but independents and toys specialists could happily display big collection cases. Seems a much fairer way to appeal to pocket-money trade than asking kids (and adults) to blindly hand over their cash.
As always I welcome any thoughts you guys might have on this in the comments section below and if you fancy keeping up with me over on twitter I’ll be very happy to see you over there. Thanks for reading (and welcome to my blog to all the redditors), Cheers, John